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“Fire Him” “Game’s Gone Soft”: NFL Fans React as Jonathan Gannon Gets $100,000 Fine for Punching Cardinals RB Emari Demercado

Coach Gannon was fined $100,000 after physically confronting running back Emari Demercado for a costly fumble that shifted momentum in a 22-21 loss, the first such fine since 2022.

  • On Tuesday, the Arizona Cardinals fined head coach Jonathan Gannon $100,000 after he punched running back Emari Demercado following a fumble on Oct. 5, 2025 during Week 5.
  • Demercado's premature celebration on what appeared to be a 72-yard run prompted the turnover, which was ruled a fumble and touchback, returning possession to the Tennessee Titans.
  • Video footage shows Jonathan Gannon confronting Emari Demercado on the sideline, making contact while teammates consoled Demercado; the clip surfaced on social media shortly after Oct. 5, 2025.
  • Gannon apologized on Monday, telling players he let the moment get the better of him, while the NFL declined further action as the NFL Players Association reviews the matter and Arizona Cardinals imposed internal discipline.
  • The loss left Arizona Cardinals 2-3 and two games behind the San Francisco 49ers, while fans and analysts called for Gannon's firing and Emari Demercado accepted responsibility for his error.
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Sports Illustrated broke the news in New York, United States on Tuesday, October 7, 2025.
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