Global Smartwatch Shipments Fall 2 Percent in Q1 2025: Counterpoint

Global Smartwatch Shipments Fall 2 Percent in Q1 2025: Counterpoint

According to a report by Counterpoint Research, global smartwatch shipments fell 2 percent YoY in Q1 2025, marking the fifth straight quarterly decline, driven by slowing demand in India and reduced Apple shipments. China's smartwatch shipments, led by Huawei, Imoo, and Xiaomi, grew 37 percent YoY. Despite a continued decline, Apple held the top spot, while Samsung saw an 18 percent drop. Imoo led the growing kids’ smartwatch segment.

Can China Save the Smartwatch Market After Q1 2025's Global Dip?

You can only sell a first smartwatch once. In 2019, buying a smartwatch meant it was probably your first one. Now in 2025, it feels expected to have one.Like smartphones before them, smartwatches are hitting the maturity phase, and. the category may finally be hitting its limit. Now, before considering an upgrade, price matters more, innovation is a big deal, and just a dash of brand loyalty.This slowdown is beginning to show in the numbers as t…