US EditionBy reviving traditions, Gambian masked dances grow tourism
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By reviving traditions, Gambian masked dances grow tourism
The Gambia’s cultural ceremonies, like the annual masquerade at the Janjanbureh Kankurang Festival, draw in local and foreign visitors alike. By working with the International Trade Centre (ITC) to modernize their branding and marketing, this year’s festival maximized its economic impact. During Kankurang, Mandinka boys go through a rite of passage to adulthood. Through masked dances, they learn about their traditions and culture. UNESCO recogni…
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