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'Buy one, get one free' deals for unhealthy food banned

The UK Government aims to reduce child obesity by banning multibuy deals and free refills on unhealthy foods, following evidence of two million fewer unhealthy items sold daily.

  • From Wednesday, retailers in England must stop multibuy promotions, including 'buy one, get one free', on products linked to child obesity, ministers say.
  • Ministers argue the limits are a first-stage response to rising obesity rates, with more than a quarter of adults and a fifth of children classed as obese.
  • The government created a classification that covers fizzy drinks, crisps, sweets, cakes and some ready meals, while also banning free refill promotions in restaurants and cafes.
  • Public-Health evidence and retailer compliance point to a reduction from 20 to 19 unhealthy items per 100 sold earlier this year, equating to two million fewer unhealthy products sold per day, while some supermarket chains had already limited promotions.
  • Wider UK roll-out is expected, with Wales introducing similar restrictions next year and Scotland intending to follow a TV advertising ban before 21:00 and a complete ban on online promotions from January.
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Worcester NewsWorcester News
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'Two for one' offers on junk food and some free drink refills banned from today

According to ministers, the measures, which have been under consideration for years, are being brought in to tackle obesity, especially in children.

·Worcester, United Kingdom
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New regulations banning price promotions on unhealthy food and drinks, such as popular "buy one, get one free" offers, come into effect in England on Wednesday. Wales will introduce the new regulations later, and Scotland is also considering them. The restrictions will apply to supermarkets, larger high street stores, and online retailers. The ban will apply to sugary drinks like cola and crisps, among other products, and free refills in restaur…

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caithness-business.co.uk broke the news in on Wednesday, October 1, 2025.
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