US EditionBurger King to defend Whopper ads in federal court after customers sue for fraud
- Nineteen customers from 13 states filed a proposed class action accusing Burger King of overstating the size of menu items in post-2017 in-store and online ads.
- The lawsuit arose after customers alleged Burger King’s advertisements depicted Whoppers with meat and ingredients overflowing the buns, making them appear about 35% larger than reality.
- U.S. District Judge Roy Altman determined that there is a credible possibility that certain average consumers could be misled, and he emphasized that the claims extend beyond simple exaggeration or promotional hype.
- Burger King acknowledged styling sandwiches more attractively than in restaurants but said the beef patties shown are the same as those served and called the plaintiffs’ claims false.
- As Burger King must defend the case in federal court, the decision suggests ongoing scrutiny of food advertising accuracy and potential implications for similar lawsuits against other chains.
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Des Moines Register+2 Reposted by 2 other sources
Burger King to defend Whopper ads in federal court after customers sue for fraud
Burger King will have to defend ads for its Whopper sandwiches after a judge denied a motion to dismiss a lawsuit filed by customers alleging fraud.
·Des Moines, United States
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Leaning Left2Leaning Right3Center6Last UpdatedBias Distribution55% Center
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