US EditionBudweiser boasts of “$0 spent on music rights” in “iconic songs” campaign, wins ad-land’s biggest prize
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Budweiser boasts of “$0 spent on music rights” in “iconic songs” campaign, wins ad-land’s biggest prize
Budweiser, the Anheuser-Busch InBev owned beer that perfectly answers the question “what would happen if pond water had delusions of grandeur”, has won one of the advertising industry’s most prestigious prizes for a music-driven ad campaign using “the world’s most iconic songs”. That campaign apparently delivered 68 million impressions across TikTok in its first two weeks, with the brand boasting that “zero ads were skipped and $0 spent on music…
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