Crypto Endorsements Get A Makeover As Athletes Avoid Scandal Traps

Crypto Endorsements Get A Makeover As Athletes Avoid Scandal Traps

Reports have disclosed that athletes and their teams are growing more cautious about crypto endorsement deals. Related Reading: Russia Looks To Open Crypto Market Wider For Citizens – Details According to a recent interview with Shelly Socol, a marketing executive at BTCC Exchange, sports stars now demand deeper checks on a crypto firm’s history, compliance […]

Athletes Shift to Safer Crypto Endorsements Amid Scandals

Shifting Priorities in Athlete Crypto Endorsements In the evolving world of cryptocurrency endorsements, athletes and their management teams are increasingly prioritizing reputation and thorough research over mere financial incentives. According to a recent interview with Shelly Socol, marketing executive at BTCC Exchange, the days of impulsive deals driven by hype are fading. Socol emphasized that athletes now conduct extensive due diligence, e…

BTCC Marketing Executive: Reputation and Research Now Drive Athlete Crypto Deals

The landscape of crypto-sports partnerships has shifted from impulsive endorsements to a more strategic and reputation-focused approach. Aaryn Ling of BTCC Exchange emphasizes the importance of athletes understanding the projects they endorse. A New Era for Crypto-Sports Endorsements The world of cr...