US EditionRough Times for Broadcast Networks Illustrate Changing Media Landscape
UNITED STATES, JUL 15 – Streaming services captured 46% of TV viewing in June 2025 as broadcast TV dropped to 18.5%, driven by younger viewers favoring on-demand and digital content, Nielsen reported.
- In mid-2025, Nielsen confirmed it will finalize the transition to its big data plus panel measurement as the sole currency for TV upfront deals, retiring legacy panel-only metrics after this year.
- This decision followed ongoing complaints from TV networks and agencies about inconsistent and fluctuating audience data during the past year as Nielsen advanced its new measurement system.
- Despite disputes, six major agencies renewed contracts to use Nielsen’s big data plus panel, while digital streaming led by YouTube and Netflix gained market share, accounting for 46% of TV viewing in June 2025.
- Nielsen reported broadcast TV viewership slid below 20% in June, with Fox News surpassing traditional broadcast networks in prime time for seven weeks and Netflix’s share rising 13.5% month to month to 8.3%.
- The shift highlights legacy TV’s challenges as networks consider alternative measurement currencies while streaming’s growth drives industry restructuring and pressure to adapt in an evolving media landscape.
39 Articles
39 Articles
Broadcast Viewership Falls Below 20 Percent of TV Use for First Time Ever as Streaming Rises
Broadcast TV has now fallen to only 20 percent of TV use, according to the latest Nielsen viewership survey. The post Broadcast Viewership Falls Below 20 Percent of TV Use for First Time Ever as Streaming Rises appeared first on Breitbart.
Broadcast TV Ratings Continue to Slide as Viewers Shift to Streaming and YouTube
The steady decline of traditional broadcast television shows no signs of slowing down, as recent Nielsen data indicates a continuing drop in viewership across major networks. The post Broadcast TV Ratings Continue to Slide as Viewers Shift to Streaming and YouTube appeared first on Florida Daily.
Nielsen report for June 2025 shows rough times for these broadcast networks
Two milestones revealed this week illustrate the diminishing power of broadcast television in the media world—one fueled by the habits of young people and the other by their elders.During June, viewers spent more time watching streaming services than they did for broadcast and cable television combined. That happened for the first time ever in May, by a fraction of a percentage point, but the Nielsen company said on Tuesday that gap widened cons…
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