Demand for Oral Nicotine Pouches Growing Fast, British American Tobacco Says

Demand for oral nicotine pouches growing fast, British American Tobacco says

The Velo brand is the fastest growing within BAT’s so-called ‘new category’, which includes non-tobacco products like vapes.

British American Tobacco ups guidance on US return to growth

Pall Mall and Lucky Strike owner British American Tobacco (BAT) has said its American business has returned to growth, driven by smokeless products. In a trading update, the company said its combustible products – cigarettes and cigars – are expected to return to growth in the first half of the year, while its nicotine pouches Velo Plus are expected to see triple-digit revenue growth in the US. The company has gained market share in the tobacco …

British American Tobacco Plc raises FY revenue guidance

British American Tobacco PLC (LON:BATS) has announced its 2025 H1 pre-close trading update. On track for FY delivery; revenue slightly ahead of previous guidance ·      U.S. expected to return to revenue and profit growth1 in H1 and FY25, driven by strengthening Combustibles delivery and an excellent Velo Plus performance ·      Strong global growth from Velo in Modern Oral, the fastest growing New Category segment ·      Continued strong perfor…