EU Plans to Scrap Anti-Greenwashing Rules After Pushback
- The European Commission announced on Friday it will withdraw the 2023 Green Claims Directive proposal aimed at outlawing unfounded environmental claims by companies.
- The decision comes after strong resistance from the European Parliament’s largest center-right faction and various business organizations, which argued that the directive would introduce undue complexity and costs ahead of the trilogue discussions planned for 23 June.
- The directive intended to require companies to substantiate claims like carbon neutrality with verified evidence and threatened fines for noncompliance but lacked an impact assessment to justify business burdens.
- EU spokesperson Maciej Berestecki said the withdrawal aligns with the EU's simplification agenda as "less bureaucracy and more competitiveness" was promised, while critics called the move disruptive and "shameful."
- The withdrawal prompts scrutiny over whether the Commission has the power to retract proposals at a late stage and indicates a potential scaling back of Green Deal initiatives in response to political challenges.
57 Articles
57 Articles
"The decision has not yet been taken", the Community executive notes, criticising the text under negotiation for being too complex and contrary to its simplification objectives.
An agreement is pending, but the EU Commission wants to stop a planned environmental law. Before that, there was pressure from the EU Parliament. Observers fear more rather than less bureaucracy.
An agreement is pending, but the EU Commission wants to stop a planned environmental law. Before that, there was pressure from the EU Parliament. Observers fear more rather than less bureaucracy.
Hundreds of European funds are massively removing terms and promises such as ‘sustainable’ from their names. In this way, providers such as banks and asset managers are trying to avoid heavy fines from Brussels for the ban on so-called greenwashing.
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