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Brands ride the "Anytime" wave following Pepsi’s masterclass in marketing

Summary by www.bestmediaifo.com

New Delhi: Pepsi’s latest "Anytime" onslaught against rival Coca-Cola is increasingly turning into a wave, with several other brands attempting to seize the opportunity. The print-led campaign, which temporarily rebranded the newspaper as “Any Times of India,” positioned Pepsi as the drink for every moment—a cheeky rebuttal to Coca-Cola’s “Half Time” campaign, rolled out last month to tie the brand to high-energy sports breaks during the ICC Cha…

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www.bestmediaifo.com

Brands ride the "Anytime" wave following Pepsi’s masterclass in marketing

New Delhi: Pepsi’s latest "Anytime" onslaught against rival Coca-Cola is increasingly turning into a wave, with several other brands attempting to seize the opportunity. The print-led campaign, which temporarily rebranded the newspaper as “Any Times of India,” positioned Pepsi as the drink for every moment—a cheeky rebuttal to Coca-Cola’s “Half Time” campaign, rolled out last month to tie the brand to high-energy sports breaks during the ICC Cha…

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www.bestmediaifo.com broke the news in 3 days ago on Sunday, March 9, 2025.

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