US EditionBRANDmate Becomes BRANDmania as Licensing Event Moves to Essen
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BRANDmate Becomes BRANDmania as Licensing Event Moves to Essen
BRANDmate has rebranded as BRANDmania, closing one chapter and opening another for the industry’s collaborative licensing showcase. The name change, prompted by trademark requirements, comes as the event completes its successful relocation to Zeche Zollverein in Essen, a UNESCO World Heritage Site that welcomed nearly 900 attendees on June 25-26. ”Much as we would have liked to keep the name, BRANDmania will remain a strong stage on which imagi…
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