US EditionBrand Performance Is Consolidating as the New Highly Efficient Advertising Discipline.
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IAB Spain has officially presented its Brandformance White Paper, consolidating this new discipline as the benchmark model for high-performance digital advertising, as a project of the Brandformance Commission. Brandformance, which integrates brand building (branding) and results-driven (performance) into a single, unified strategy, is emerging as an effective, adaptable solution aligned with the new dynamics of the advertising ecosystem.
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