Brand Equity Accounts for 52% of What Motivates Consumers to Purchase

Brand Equity Accounts for 52% of What Motivates Consumers to Purchase

While many factors play a role in what consumers buy, some are more important than others. As part of its annual Brand Fandom study, MarketCast analyzed 162 brands in 21 categories, focusing on the power of fandom to drive purchase decisions and its influence on bottom-line business health. The bottom line? Fandom truly matters: Nearly two-thirds of brands studied saw revenue rise and fall with brand fandom — where fandom grew, revenue increased…