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BMW announces DeepSeek integration in new models amid privacy concerns

  • BMW will integrate Chinese startup DeepSeek's AI technology into new models in China later this year.
  • This integration reflects BMW's strategy to deepen collaboration with Chinese tech firms in AI development.
  • The AI enhances the Intelligent Personal Assistant, enabling access to information beyond the vehicle itself.
  • CEO Oliver Zipse announced the plan at the Shanghai auto show on Wednesday, April 23, noting advancements in AI happen "here".
  • Concerns about DeepSeek's risk to global security rise after a South Korean probe found unauthorized data sharing.
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The Express Tribune broke the news in Pakistan on Wednesday, April 23, 2025.
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