Beyond Transactions: How AI And Data Are Redefining Customer Engagement In Online Retail - Retail News And Events

Retailers focus on personalised customer journeys in May 2025

In 2025, it’s clear that the days of one-size-fits-all retail are long gone. Across the UK and beyond, both online and bricks-and-mortar retailers are investing heavily in tools, teams, and technologies designed to deliver more tailored, relevant shopping experiences — not just at the checkout, but from the first click to post-purchase support. This month, several major players — including supermarket giants, high-street staples, and ecommerce …

Beyond Transactions: How AI And Data Are Redefining Customer Engagement In Online Retail - Retail News And Events

In the fiercely competitive landscape of online retail, simply offering products is no longer enough. The modern consumer expects more than just a transaction; they demand a personalized, seamless, and proactive experience. This shift has placed Artificial Intelligence (AI) and data analytics at the forefront of retail strategy, transforming how brands connect with their customers and fostering deeper, more valuable relationships. The digital ag…