US EditionBeyond Retail: The Rise of Commerce Media - Basis Technologies
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Beyond Retail: The Rise of Commerce Media - Basis Technologies
Commerce media has all the characteristics of a digital advertising channel that brands of all kinds can’t afford to ignore. What began with retailers has expanded into travel, payments, and other sectors rich in transactional data—empowering advertisers to connect with targeted audiences in relevant moments with personalized messages. Because commerce media is powered by first-party data, those audiences, moments, and messages are as targeted, …
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