Beyond To Drop 'Meat' As Part Of Major Rebrand, Says CEO Ethan Brown

Beyond To Drop 'Meat' As Part Of Major Rebrand, Says CEO Ethan Brown

Beyond Meat CEO Ethan Brown has said that the company will be dropping “Meat” from its consumer-facing name to better showcase plant proteins as more than alternatives to animal products. The company has also launched Beyond Ground, a new product made with just four ingredients that contains more protein than animal-based 80/20 ground beef. Beyond Ground emphasizes versatility and is not designed to emulate any one animal protein. Read more: Cel…

Beyond Meat 'drops 'Meat' from name'

US plant-based alternatives maker Beyond Meat has reportedly said it is dropping 'Meat' from its name to become ‘Beyond’.The post Beyond Meat ‘drops ‘Meat’ from name’ appeared first on Just Food.

The Week in AgriFoodTech: FBN bags $50m for AI farming, Beyond Meat dumps 'meat,' Oishii heads to Japan

Farmers Business Network—better known to the grower community as FBN—this week secured $50 million from GV, Temasek, and other high-profile investors to build out its AI platform for ag intelligence. Saudi Arabia-based food delivery service Calo bagged another notable raise with its $39 million Series B. Elsewhere, vertical strawberry farmer Oishii announced a new R&D facility in Japan, Pina Earth and Tree.ly merged to create Europe’s largest fo…

Beyond mimicking? Beyond Meat embarks on its next frontier with 'blank canvas' offering

Beyond Meat is embarking on its next phase of innovation, marked by a shift away from imitation and the debut of a new, plant-forward product line showcasing the brand’s shortest ingredients label yet.