Fake Meat Lost Its Cool—Beyond Meat and Impossible Foods Have a Plan to Get It Back

Fake Meat Lost Its Cool—Beyond Meat and Impossible Foods Have a Plan to Get It Back

Brands in the plant-based meat space are scrambling to stay afloat as consumer sentiment turns sharply against highly processed foods. Amid that shift, two major industry players—Impossible Foods and Beyond—are doubling down on experiential activations and ingredient-overhaul strategies. The question now: can they break free of the “ultra-processed” label and genuinely meet growing demand for clean, clear-label protein? Impossible’s athlete-focu…

Beyond Meat Launches Test Kitchen for Limited Drops of New Products

4 Mins Read Plant-based giant Beyond Meat has kicked off the Beyond Test Kitchen, releasing its clean-label Ground products and whole-cut mycelium steak to quick success. As it works to turn around its sales and eliminate its debt, US plant-based pioneer Beyond Meat has debuted a new strategy to launch its innovations. The company has unveiled Beyond Test Kitchen, a customer-led approach to product development, giving them an exclusive first tas…