US EditionBeyond ‘break = fix’: Why proactive relationships are the future of sales
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Beyond ‘break = fix’: Why proactive relationships are the future of sales
Joe Harris By JOE HARRIS Are your client interactions mainly reactive, only happening when something breaks or they need you to fix something or provide a service? These kinds of interactions – the one-off sales or only when problems to occur – might be limiting your growth and the value you can provide. Today, there is a fundamental shift happening inside sales and the engagement with clients; one that is fast-moving toward proactive partnershi…
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