US EditionGlass half empty? Germany’s annual beer sales down again despite soccer’s European Championship
- German beer sales dropped by 1.4% last year to about 8.3 billion liters, despite hosting the European Football Championship.
- Sales have declined by more than 10% over the past decade, reaching the lowest level since at least the early 1990s.
- Sales within Germany decreased by 2% to 6.8 billion liters, accounting for over 80% of total sales.
- Health concerns and other factors contribute to the long-term downward trend faced by German brewers.
39 Articles
39 Articles
Germans are drinking less and less beer. The long-term trend continued last year. Brewers give reasons for this.
It's Not Just the US, Beer Sales Are Down in Germany Too
Here in the States, the declining interest in craft beer is noticeable countrywide. It was further highlighted by the drop-off in Colorado, a state that has become synonymous with the alcoholic beverage. The decline of beer appears even more drastic after looking at what’s going on in Germany. The country’s annual beer sales were down in 2024, continuing a slow descent that has seen sales drop 10 percent in the last decade, arriving at its lowes…
Associated Press News
Glass half empty? Germany's annual beer sales down again despite soccer's European Championship
German beer sales declined in 2024 despite the country hosting the European Football Championship, continuing a long-term downward trend that has seen sales drop by more than 10% in a decade to their lowest level since the early 1990s.
Despite the European Football Championship, German breweries sold a historically low amount of beer last year. According to statisticians, sales fell by 1.4 percent to 8.3 billion liters.
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