BCCI Says Crypto, Real Money Gaming Platforms Can’t Bid for Team India’s Title Sponsorship

Sponsorship Ban: BCCI’s Sudden U-Turn Too Late?

The BCCI has announced a ban on alcohol, betting, tobacco, crypto, and online real money gaming apps from becoming Team India’s title sponsor. While this step appears commendable, many recall that the same BCCI earlier had no hesitation in promoting Dream 11 on the national jersey. A Question of Timing The sudden decision comes after […] The post Sponsorship Ban: BCCI’s Sudden U-Turn Too Late? appeared first on M9.news.

BCCI Bars Crypto And Real Money Gaming Firms From Sponsoring Team India

The Board of Control for Cricket in India (BCCI) has made it clear that cryptocurrency and real money gaming companies will not be able to bid for the Indian national cricket team’s main sponsorship rights. The announcement on Tuesday was part of the new Invitation for Expression of Interest (IEOI), which ends on September 16. To take part in the bidding process, interested firms must pay a registration fee of Rs. 5 lakh (plus GST) that is not r…

BCCI Says Crypto, Real Money Gaming Platforms Can’t Bid for Team India’s Title Sponsorship

The BCCI has barred cryptocurrency and real money gaming firms from bidding for the Indian cricket team’s lead sponsorship rights. The decision reflects increasing regulatory scrutiny of crypto promotions in India, with SEBI previously targeting misleading celebrity endorsements. The move marks a significant setback for crypto adoption, cutting off one of India’s most visible marketing avenues. Industry watchers say the decision could further li…