US EditionBBC and ITV Strike Deal for Women's World Cup 2027 Amid Lionesses' Euro Success
- The BBC and ITV secured joint broadcasting rights for the 2027 Women's World Cup in Brazil, running June to July, with the final on 25 July 2027.
- This deal builds on the success and rising popularity of women's football, highlighted by England's strong Euro 2025 performances and previous 2023 World Cup final appearance.
- Both broadcasters will share coverage of 64 games across their TV and digital platforms, offering live broadcasts, highlights, and extensive audio coverage via BBC Radio 5 Live and BBC Sounds.
- ITV's coverage, boosted by Ian Wright's viral celebration and a 10.2 million peak audience for the Euro 2025 semi-final, reflects strong viewer engagement and ITV's role as home of the Lionesses.
- This partnership ensures free-to-air access to a major global tournament, underscoring the continuing growth and mainstream acceptance of women's football in the UK and worldwide.
13 Articles
13 Articles
BBC and ITV strike deal for Women's World Cup 2027 amid Lionesses' Euro success
As England supporters celebrate the Lionesses second consecutive Euros triumph, there's another piece of good news for football fans: the BBC and ITV have struck a deal to retain the rights for the 2027 World Cup.This means that the biggest tournament in women's football will remain free-to-air for UK viewers in its entirety, with the two broadcasters sharing coverage on both live TV and streaming.In announcing the news, the BBC's director of sp…
How ITV claimed victory in Euros broadcast battle - with help from Ian Wright
ITV has claimed victory in the battle of the Euro 2025 broadcasters, boosted by Ian Wright’s passionate support for the Lionesses.ITV’s gamble in choosing to have first pick of the semi-finals – while giving the BBC three of the four quarter-finals – paid off with 10.2 million watching England’s thrilling win over Italy on Tuesday, its biggest audience of 2025. The commercial network said it was now the “home of the Lionesses” and brought forwar…
The Independent
The Independent (US)BBC and ITV strike free to air tv deal for Women’s World Cup 2027
The two television companies will share the rights to broadcast all 64 matches of the Women’s World Cup
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