US EditionBarbie Joins Women's Hockey Team With Assist From Tim Hortons
CANADA, AUG 7 – Proceeds from each $34.99 doll support The Grindstone Award Foundation, helping female hockey players under 19 overcome financial barriers in Canada.
- On Thursday, the Professional Women’s Hockey League announced a collaboration with Barbie and Tim Hortons to release dolls featuring the league’s emblem and colors.
- Prior to this collaboration, Barbie had partnered with the PWHL since its launch and in 2020, Tim Hortons and Barbie first honored women’s hockey with a limited doll release.
- Each doll features a PWHL/Tim Hortons hockey sweater, stick, helmet and skates, costing $34.99 CDN with $5 CDN donated to The Grindstone Award Foundation.
- The PWHL will match donations for dolls purchased through its online store, while Tim Hortons supports 100,000 youth hockey players annually via Timbits Hockey.
- Starting Aug. 8, fans can order at TimShop.ca, shop.thepwhl.ca, and shop.thepwhl.com, with in-store availability at Tim Hortons in Canada from Aug. 11.
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St Catharines Standard
Mattel pairs up with PWHL and Tim Hortons for new Hockey Barbies and other merch
Dolls are inspired by members of Team Barbie and PWHL superstars Sarah Nurse and Marie-Philip Poulin, who were recognized as Barbie role models in 2020 for being trailblazers on the ice and breaking down barriers for women in hockey.
Barbie dolls inspired by hockey players will be available since August 11 at Tim Hortons restaurants in Canada, with an estimated price of 35 Canadian dollars. In 2023, 89% of girls in Canada said they did not see enough female models in the sport, according to the Canadian Women & Sport Report. Tim Hortons is one of the main founding sponsors of the PWHL, which launched its inaugural season in 2024 with more than 40 games broadcast on national …
Report: Barbie, Tim Hortons to release line of PWHL dolls - Daily Faceoff
One of the fastest-rising leagues in professional sports is partnering with two of the biggest brands in Canada to launch a unique line of merchandise. On Thursday, it was revealed across social media that the Professional Women’s Hockey League is joining forces with Barbie and Tim Hortons to release a line of Barbie dolls rocking the league’s emblem and colors. The occasion was commemorated with a Tim Hortons on Dundas Street in Toronto that wa…
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