US EditionArtificial Intelligence in European Hospitality: Between Enthusiasm and Operational Reality
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Although interest in artificial intelligence (AI) is growing in the European hotel industry, its effective adoption is still at an early stage. This is one of the main conclusions of the report published in July 2025 following a survey of more than 1,500 hotels in six countries across the continent. The study, conducted between January and April of this year, reveals a landscape of moderate enthusiasm, occasional advances, and structural obstacl…
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