Apple's China smartphone shipments fall 9% y-o-y in first quarter · TechNode

Apple's China smartphone shipments fall 9% y-o-y in first quarter · TechNode

Apple’s smartphone shipments in China dropped 9% year-on-year in the first quarter, making it the only major brand to post a decline, according to IDC. The US tech giant, now ranked fifth in the market, shipped 9.8 million units, securing a 13.7% share—down from 17.4% in the previous quarter. In contrast, Xiaomi led the market with a 40% surge in shipments to 13.3 million, while overall smartphone shipments rose 3.3%. IDC analyst Will Wong noted…

New figures from China's competitive smartphone market have been released, and they're a worrying sign for Apple.

The year 2025 is a difficult start for Apple in China, with a significant drop in iPhone sales. A worrying trend for the company of Cupertino, which finds itself in fifth place in the Chinese smartphone market.

While the smartphone market in China was up 3.3% in the first quarter, Apple saw its shipments drop by 9%.

The results of mobile phone sales for the first quarter have been published, revealing a rather unpleasant picture in the Chinese market, where Apple, as the only major brand, is experiencing a decline. The Chinese have been quite stingy in consuming local brands, but this trend has already been observed before. In first place in the quarter of this year, Xiaomi boasts 13.3 million phones. In total, it accounts for 18.6% of the market, and...

Apple loses share in China smartphone market

In Q1 Apple fell from first place to fifth place in the China smartphone market, In Q4 2024, Apple had a slim lead as No.1 but, in Q1 2025, Apple’s ... The post Apple loses share in China smartphone market appeared first on Electronics Weekly.