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I Held Apple's Wildly Thin iPhone Air. I'm Both Impressed and Intrigued

Apple's iPhone 17 Pro model price rises by $100 amid global trade tensions; new ultra-thin Air model debuts, offering durability and performance enhancements.

  • At its Cupertino campus, Apple unveiled the iPhone 17 lineup on September 9, introducing a new ultra-thin 'Air' model and raising the Pro price to $1,100.
  • Amid global trade tensions, all iPhone 17 models remain made in Apple manufacturing hubs in China and India, exposing them to tariffs reinstated by President Donald Trump.
  • Product details show all iPhone 17 models start with at least 256GB, and the iPhone Air features Ceramic Shield 2 and a titanium frame, said Ternus.
  • Apple shares dipped on Tuesday, falling nearly 2 percent after the reveal, while analysts warned the $100 Pro price bump could affect finances despite strong iPhone and services revenue, with services hitting $27.4 billion.
  • Pre-Orders start September 12, with all four iPhone 17 models in stores September 19; rivals Google and Samsung launched ads targeting Apple's AI and foldable phone absence.
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iPhoneLife.com broke the news in on Wednesday, September 10, 2025.
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