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Apple eyes using AI to design its chips, technology executive says

  • Apple is exploring generative artificial intelligence to enhance the design of its custom chips, according to its top hardware technology executive.
  • Generative AI can significantly improve productivity by completing more design work in less time, as highlighted by the technology executive.
  • Srouji spoke about AI-assisted chip design while receiving an award from the semiconductor research group Imec in Belgium.
  • Srouji mentioned the transition to Apple Silicon was a major commitment with no backup plan in place.
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Apple eyes using AI to design its chips, technology executive says

Apple is interested in tapping generative artificial intelligence to help speed up the design of the custom chips at the heart of its devices, its top hardware technology executive said in private remarks last month.

·United Kingdom
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Channel News Asia broke the news in Singapore on Wednesday, June 18, 2025.
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