Apple Pitches a Return to Its Design Roots, Six Years After Jony Ive’s Exit

Apple Pitches a Return to Its Design Roots, Six Years After Jony Ive’s Exit

Apple spent much of its iPhone 17 keynote presentation pitching the message that it’s still deeply rooted in design. Also: Here’s what’s next after the new iPhones; the company prepares customers for $2,000 models; and the launch of the iPhone Air in China is delayed. Lastly: Another major AI exit at Apple.

Apple signals return to design roots after Jony Ive exit

Apple used its iPhone 17 keynote to send a clear message: design is once again at the core of its identity. This theme ran throughout the event as the company introduced the iPhone 17 lineup and the all-new iPhone Air,... Read more at Apple signals return to design roots six years after Jony Ive exit

After years of post Jony Ive turmoil, Apple's design team finds a new path forward

The post-Jony Ive era is finally taking shape, and it looks more practical than ever.