US EditionApple’s China Comeback Play Now Includes Government Subsidies
- Apple announced on Tuesday that consumers in Beijing and Shanghai can receive up to 2,000 yuan off select Apple devices when buying directly from the company.
- This announcement followed a background of declining iPhone sales in China amid strong competition from local brands like Xiaomi and Huawei, which benefited from government subsidies.
- The subsidy program covers select iPhone, iPad, and Apple Watch versions priced under 6,000 yuan, along with specific Mac models eligible for larger discounts; purchases must be made in physical Apple Stores in Shanghai or through the online Apple Store for deliveries within Beijing.
- The subsidies offer up to 500 yuan discounts on smaller devices and up to 2,000 yuan for Macs, equivalent to about US$70 and US$278 respectively, aiming to boost sales in a market forecast to see a 1.9% decline in iPhone shipments.
- Apple’s direct participation in the national subsidy program marks a strategic shift expected to increase sales and help the company regain ground against Chinese competitors in 2025.
11 Articles
11 Articles
Apple designated products can access China’s government subsidy program, with a maximum saving of $278
US tech giant Apple announced on Tuesday that designated products will be included in a government subsidy program in China, with a maximum savings of 2,000 yuan ($278). The subsidized items include Apple's smart watches, smartphones, tablets, and computer monitors.
Apple’s China comeback play now includes government subsidies
After a rocky stretch, Apple managed to bounce back last month with a 15% jump in iPhone sales, driven largely by renewed demand in the U.S. and China. In China, especially, Apple had been losing ground to local brands benefiting from government subsidies on lower-cost phones. Now, it appears Apple is joining the subsidy program itself. more…
Apple’s China comeback playbook now includes government-backed discounts
After a rocky stretch, Apple managed to bounce back last month with a 15% jump in iPhone sales, driven largely by renewed demand in the U.S. and China. In China, especially, Apple had been losing ground to local brands benefiting from government subsidies on lower-cost phones. Now, it appears Apple is joining the subsidy program itself. more . . .
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