Apple's AI Struggles To Keep Pace With Rivals Ahead Of WWDC 2025 - Apple (NASDAQ:AAPL)
- Apple is preparing for WWDC 2025 on June 9, where it will unveil updates to its AI developer tools and SwiftUI framework enhancements.
- The event follows a challenging year for Apple, as competitors like OpenAI and Google advanced rapidly while Apple’s AI platform, Apple Intelligence, lagged behind.
- Apple plans to release on-device foundation models with about 3 billion parameters to third-party developers for lightweight tasks such as text summarization and autocorrect.
- Mark Gurman described this year as a “risky gap year,” noting Apple’s AI announcements will be limited and may not close the gap with rivals, reflecting internal concerns about innovation pace.
- Apple aims to reset expectations at WWDC 2026 with broader AI innovations, while WWDC 2025 will mainly set the groundwork for longer-term AI developments and developer engagement.
31 Articles
31 Articles
Apple's AI Struggles To Keep Pace With Rivals Ahead Of WWDC 2025 - Apple (NASDAQ:AAPL)
As the Worldwide Developers Conference (WWDC) looms, Apple Inc. (NASDAQ:AAPL) seems to be grappling to keep up with AI frontrunners such as OpenAI and Google, despite its best efforts. Bloomberg's Mark Gurman, in his latest weekly "Power On” revealed that Apple’s AI platform, Apple Intelligence, has failed to meet expectations since its launch a year ago. Initially, the platform was hailed as a potential game-changer in the AI industry, but it s…
Gurman: this WWDC probably won’t be Apple's AI comeback
According to Mark Gurman in his latest Power On newsletter, Apple insiders “believe that the conference may be a letdown from an AI standpoint,” highlighting how far behind Apple still is. Still, Apple has a few AI-related announcements slated for June 9. more…


Lighter than normal WWDC expected without significant Apple Intelligence upgrades
The upcoming WWDC keynote may not help raise the profile and functionality of Apple Intelligence much, with a report claiming Apple's AI announcements will be sparse, and disappointing.
Apple Developer Event Will Show It’s Still Far From Being an AI Leader
Apple, a year after debuting its AI platform, will do little at WWDC to show it’s catching up to leaders like OpenAI and Google. Also: The latest macOS gets its new California theme; a look at why the company is moving to an iOS 26 and macOS 26 naming system; and details on Apple’s dedicated gaming app.
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