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Apple's AI Struggles To Keep Pace With Rivals Ahead Of WWDC 2025 - Apple (NASDAQ:AAPL)

  • Apple is preparing for WWDC 2025 on June 9, where it will unveil updates to its AI developer tools and SwiftUI framework enhancements.
  • The event follows a challenging year for Apple, as competitors like OpenAI and Google advanced rapidly while Apple’s AI platform, Apple Intelligence, lagged behind.
  • Apple plans to release on-device foundation models with about 3 billion parameters to third-party developers for lightweight tasks such as text summarization and autocorrect.
  • Mark Gurman described this year as a “risky gap year,” noting Apple’s AI announcements will be limited and may not close the gap with rivals, reflecting internal concerns about innovation pace.
  • Apple aims to reset expectations at WWDC 2026 with broader AI innovations, while WWDC 2025 will mainly set the groundwork for longer-term AI developments and developer engagement.
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Tom's Guide broke the news in on Sunday, June 1, 2025.
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