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Consumers Mobilize Against Corporate DEI Programs

  • In the first quarter of 2025, Target experienced a 3.8% decline in comparable sales and saw its revenue fall to $23.8 billion, following a scaling back of its DEI commitments and programs.
  • This decline followed Target's decision to shutter DEI initiatives like the REACH program amid political pressure and consumer backlash.
  • Similar corporate pullbacks on DEI occurred at Walmart, Amazon, Ford, and McDonald's in 2025, with many facing financial and reputational challenges.
  • Analyses found coordinated social media campaigns deploying 27% to 39% fake accounts amplified boycotts, including the #EconomicBlackout campaign calling for consumer boycotts of Target.
  • The events led Target to forecast a full-year sales decline, investor confidence fell, and corporate retreat from DEI has also caused sponsorship shortfalls for Pride events nationwide.
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Imagen del Golfo broke the news in on Tuesday, June 3, 2025.
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