Consumers Mobilize Against Corporate DEI Programs
- In the first quarter of 2025, Target experienced a 3.8% decline in comparable sales and saw its revenue fall to $23.8 billion, following a scaling back of its DEI commitments and programs.
- This decline followed Target's decision to shutter DEI initiatives like the REACH program amid political pressure and consumer backlash.
- Similar corporate pullbacks on DEI occurred at Walmart, Amazon, Ford, and McDonald's in 2025, with many facing financial and reputational challenges.
- Analyses found coordinated social media campaigns deploying 27% to 39% fake accounts amplified boycotts, including the #EconomicBlackout campaign calling for consumer boycotts of Target.
- The events led Target to forecast a full-year sales decline, investor confidence fell, and corporate retreat from DEI has also caused sponsorship shortfalls for Pride events nationwide.
23 Articles
23 Articles
Walmart forced to defend controversial policy that's a 'punch to the gut'
WALMART stockholders voted against proposals that would overhaul how the company handles diversity, equity, and inclusion, stirring up fears of possible boycotts. The retailer rolled back its DEI initiatives late last year, revealing that it would no longer use the acronym. GettyWalmart shareholders voted against policies that would upend diversity, equity, and inclusion policies[/caption] GettyThe brand has been forced to defend the controversi…
Bogus social media accounts fueled backlash over Target rollback of DEI: ‘Masterclass in manufactured outrage’
A coordinated campaign used bogus social media accounts to amplify backlash against Target after the company scaled back its Diversity, Equity and Inclusion initiatives, according to a blockbuster report.
Exclusive: Walmart Still Selling Items Pushing LGBT Agenda on Children, Building America's Future Reveals
Walmart is still selling items that push the LGBTQ+ agenda on children despite announcing in November it would move away from DEI efforts, a BAF investigation found. The post Exclusive — Walmart, Others Still Selling Items Pushing LGBT Agenda on Children, Building America’s Future Reveals appeared first on Breitbart.
Coverage Details
Bias Distribution
- 45% of the sources lean Left, 45% of the sources lean Right
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage