US EditionAnnie Arora on ABM: Personalization to Performance
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Annie Arora on ABM: Personalization to Performance
Annie Arora, Account-Based Marketing Manager at Icertis, brings extensive experience in ABM, customer marketing, and integrated campaigns. She shares insights on aligning marketing with revenue, driving personalized engagement, and building strategic programs that accelerate pipeline growth and deepen customer relationships across global markets. Welcome to the interview series, Annie. Could you please tell us more about yourself and your market…
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