US EditionAn Insight into Fortuna Düsseldorf’s Ticket Revolution
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An Insight into Fortuna Düsseldorf’s Ticket Revolution
In a time when football clubs are striving for increased gate receipts and ticket prices are seemingly uncontrollably rising, Fortuna Düsseldorf’s bold initiative has completely transformed the industry landscape. In 2023, the German second-tier club launched a bold initiative, offering free tickets to home games and contradictorily, the result was more profit, not less. Fortuna Düsseldorf found such success in this initiative that they decided …
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