American consumers are terrified of inflation, says retail analyst Gildenberg on tariff worries

American consumers are terrified of inflation, says retail analyst Gildenberg on tariff worries

Bryan Gildenberg, Retail Cities North America managing director, joins 'Fast Money' to talk the real versus perceived impact of tariffs and how consumers are reacting to the fear of rising prices.

As many as 90 percent of consumers have changed the way they do their daily shopping due to the price increase, which has benefited discount chains. Experts are skeptical whether old habits will return once inflation is brought under control, "Rzeczpospolita" reports on Thursday.