US EditionAmazon rolls out private auctions for Prime Video ads on CTV
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Amazon rolls out private auctions for Prime Video ads on CTV
New Delhi: Making a significant shift in the CTV ad landscape, Amazon has introduced private auctions to its Prime Video inventory to incorporate a wider set of buyers. Until now, select advertisers, who committed upfront budget during Amazon Ads NewFronts or those buying through managed service channels, could access Prime Video ad slots. With this change, media buyers using DSPs (Demand-side platforms) such as Yahoo DSP, Google’s DV360, and Th…
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