US EditionAmazon Ring Cancels Flock Safety Partnership After Super Bowl Backlash
Ring ended its planned Flock Safety integration after public criticism over surveillance, ICE access, and facial recognition; no videos were shared and the integration never launched, the company said.
- On Thursday, Ring, an Amazon-owned home-security company, announced it is terminating its planned integration with Flock Safety, saying, `Following a comprehensive review, we determined the planned Flock Safety integration would require significantly more time and resources than anticipated.`
- Amid the ad backlash, critics said Ring's Super Bowl ad for Search Party raised surveillance fears and scrutiny of Flock's reported access by ICE and CBP, prompting calls to drop the partnership.
- The companies say the integration never launched and `No videos were ever shared between these services`, Emma Daniels, Ring spokesperson, said; the Axon partnership remains unaffected and Flock was the second Community Requests partner.
- A scheduled Friday protest outside Amazon's Seattle headquarters demands cutting ties with Flock, ICE, and CBP while Ring users were encouraged to discard devices amid growing industry pressure.
- Looking at the program's origins, the Flock partnership was announced last October as part of Ring's Community Requests program, which launched after the Requests for Assistance program.
58 Articles
58 Articles
Amazon's Ring ends controversial partnership days after its Super Bowl ad drew backlash
Jamie Siminoff, an Amazon VP and Ring's leader, appeared in the company's Super Bowl ad.CHARLY TRIBALLEAU/AFP via Getty ImagesAmazon's Ring ended its partnership with Flock Safety after a "comprehensive review."Four days earlier, Ring aired a Super Bowl commercial that had some viewers worried about surveillance.Ring's partnership hadn't taken effect, so no videos were ever shared with Flock customers, which include law enforcement.Many viewers …
Associated Press News
Amazon scraps partnership with surveillance company after Super Bowl ad backlash
Ring is ending its planned tie-up with police surveillance company Flock Safety after critics raise fresh worries about neighborhood camera networks.
Ring Superbowl Ad Shows Americans How Powerful Surveillance Systems Have Become, Freaks Them Out
Subscribe to the Free Future Newsletter Free Future home A backlash has developed over an ad that the doorbell camera company Ring (owned by Amazon) ran during the Superbowl about the company’s “Search Party” function. Available since October, the system allows the owner of a lost pet to notify Ring, which then does a search through the video of all their customers (except those who have opted out) for any images of the lost pet. In the wake of …
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