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Amazon Introduces ‘Private Auctions’ to Prime Video

Summary by Adweek

The new offering has no fixed CPM, saving savvy marketers up to 20% in exchange for some tradeoffs

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The new offering has no fixed CPM, saving savvy marketers up to 20% in exchange for some tradeoffs

21 hours ago

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Adweek broke the news in 21 hours ago on Friday, June 6, 2025.

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