US EditionShaq and Iverson Team up to Revive Reebok From Obscurity in the Netflix Docuseries 'Power Moves'
- Shaquille O'Neal and Allen Iverson star in Netflix's docuseries Power Moves, released June 4, 2025, focusing on rebranding Reebok Basketball.
- Their collaboration follows Iverson's emotional reflection on his longstanding friendship with O'Neal and their joint roles as Reebok's vice president and president.
- They aim to restore Reebok's relevance by signing rising stars like WNBA player Angel Reese, whom Iverson calls the key to reviving the brand.
- O'Neal emphasized a blend of seriousness and humor in business, recalling Reebok's early faith in him after Nike passed, while Iverson values giving back to the brand that launched his iconic Question sneaker in 1996.
- Their leadership in Power Moves suggests a new era for Reebok Basketball focused on legacy, mentorship, and engaging a new generation of athletes in a competitive market.
40 Articles
40 Articles
Associated Press News
Shaq and Iverson team up to revive Reebok from obscurity in the Netflix docuseries 'Power Moves'
Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.
Allen Iverson Cries While Describing His Friendship with Shaquille O’Neal: ‘I Love Him So Much’
Allen Iverson emotionally reflects on his relationship with Shaquille O'Neal during an exclusive interview with PEOPLE about their Netflix docuseries 'Power Moves,' premiering Wednesday, June 4.
Con un movimiento de poder, Shaquille O’Neal reconstruye el futuro de Reebok con la lealtad del pasado
Shaquille O’Neal fue una fuerza dominante en la NBA, un gigante gentil de 7’1” pies que destrozó tableros, acumuló cuatro títulos y dejó una marca imborrable como uno de los mejores centros en la historia del básquetbol. Pero desde su retiro en 2011, Shaq ha demostrado que su impacto va mucho más allá del deporte. Ahora, en el mundo de los negocios, desde los despachos y salas de juntas, Shaq demuestra que aún conserva la esencia del “MDE” —el M…
Always with the charisma that stands out, accepting the learning curve and a mastery mentality, Shaq leads the brand's new era that he bet for him in the 1990s, as reflected in Netflix's Power Moves series.
Coverage Details
Bias Distribution
- 73% of the sources lean Left
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
