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Alibaba's Bid2X beats nine auto-bidding models and lifts sales 4.65% on Taobao
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Alibaba's Bid2X beats nine auto-bidding models and lifts sales 4.65% on Taobao
Alibaba researchers tested Bid2X on 132M trajectories from eight datasets. Presented at KDD 2025, it beats nine baselines and lifts production ROI by 2.44%. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
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