Taobao and Tmall Deepen Ties With Xiaohongshu Via Cross-platform Shopping Function

Taobao and Tmall deepen partnership with Xiaohongshu to power seamless cross-platform shopping · TechNode

Taobao and Tmall Group have deepened their integration with lifestyle platform Xiaohongshu, allowing merchants to insert direct product links from their stores into Xiaohongshu posts. The feature lets users click through from Xiaohongshu content to complete purchases on the Taobao app, streamlining the path from product discovery to checkout. The partnership, first tested in categories such as consumer goods and sports equipment, aims to reduce …

Taobao and Tmall Deepen Ties With Xiaohongshu Via Cross-platform Shopping Function

The partnership between Taobao and Tmall and Xiaohongshu will also include the launch of joint merchant accounts and performance dashboards, allowing brands to better monitor ROI.

Alibaba teams up with social media platform RedNote in fresh e-commerce push

The cross-platform alliance allows consumers to find products via RedNote, which redirects them to buy the goods on Taobao and Tmall.

Alibaba Strikes Rednote Pact to Spur Social-Media Shopping Push

Alibaba Group Holding Ltd. deepened its partnership with the popular Rednote social media app, seeking an edge in the competition for China’s online shoppers.

Alibaba partners with RedNote, also known as Xiaohongshu, to allow users on RedNote to directly click on product links to shop on Alibaba's Taobao platform

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Newtalk News China's leading e-commerce company "Alibaba" announced today (7th) that it will cooperate with the social platform "Little Red Book". From now on, Xiaohongshu users can directly click on the product link in the merchant's "planting notes" and seamlessly jump to the "Taobao" application to complete the purchase. It is hoped that the content ecology of Xiaohongshu and the transaction platform of Taobao will be combined to optimize th…