US EditionAI Startup’s Digital Storefronts Prepare Brands for AI Searches, Agentic Economy
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AI Startup’s Digital Storefronts Prepare Brands for AI Searches, Agentic Economy
As consumers increasingly shop for goods using artificial intelligence (AI) chatbots — and as AI agents are being developed to autonomously pay at checkout — traditional brand websites must adapt or risk being invisible in this new internet. New Generation, or simply New Gen, is a San Francisco-based startup that aims to solve a core part of that problem. Founded a year ago by Harvard Business School alumni Jonathan Arena and Adam Behrens, the s…
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