AI Gives a New Dimension to Programmatic Advertising

abc

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AI is being a key driver in the evolution of programmatic advertising. This type of online advertising uses technology to buy and sell digital ads in an automated way. "For some time now AI has been the engine of acceleration in the digital environment and acting as a brain on many occasions, and programmatic advertising is no exception," says Andrés Espadas, professor at ESIC University.

smartdroid.de

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Samsung is focusing on advertising and app placements so that the Galaxy devices throw off even more. Now the topic of advertising is also "revalued" by the use of AI. Glance may have been a term for a long time, now you have a Glance AI and thus personalized advertising comes onto the lock screen. This is basically not all very new, only now the buzzword of the year is used. To what extent the system is now really better, so that the content of…