US EditionPublished • loading... • Updated
AI Deepfakes Impersonate Doctors to Sell Supplements
Hundreds of AI deepfake videos impersonate health experts to promote supplements, with one video reaching over 365,000 views before removal, Full Fact said.
- Full Fact investigators found large volumes of AI-manipulated videos on TikTok and other platforms impersonating medical professionals to promote supplements such as probiotics and Himalayan shilajit.
- The videos direct viewers to Wellness Nest, US supplement seller, and a linked UK outlet, falsely depicting Prof David Taylor-Robinson and Duncan Selbie making menopause claims.
- Look for signs such as misaligned expertise, odd lip-sync and audio artifacts, identical scripts reposted by creators/operators of low-follower or newly created accounts, and visual anomalies like jumpy glasses in conference or broadcast footage.
- Platforms including TikTok removed several videos after complaints, but takedowns took time, and brands face impersonation and false-endorsement risks requiring costly legal responses.
- Build a standing playbook that includes a verification hub, detection stack, crisis templates, influencer clauses, and escalation via platform partner/agency contacts.
Insights by Ground AI
11 Articles
11 Articles
Forged medicine is a huge risk to public health. But on Instagram, TikTok, YouTube, Facebook is full of real people who every day spread fake care
·Italy
Read Full Article
Coverage Details
Total News Sources11
Leaning Left2Leaning Right1Center2Last UpdatedBias Distribution40% Left, 40% Center
Bias Distribution
- 40% of the sources lean Left, 40% of the sources are Center
40% Center
L 40%
C 40%
R 20%
Factuality
To view factuality data please Upgrade to Premium
