Marketing at the Speed of the Client: Predicting Top Spenders in Real Time

Marketing at the Speed of the Client: Predicting Top Spenders in Real Time

In online trading, the 80/20 rule rings especially true: the top 20% of spenders often drive 80% of revenue. For marketers, that means success hinges on identifying these high-value clients early and engaging them with personal messaging that is relevant and timely. It means that online marketing must emulate the skills, timeliness and deft of a human broker or advisor. But doing this well requires speed, agility, and precision.Traditional marke…

AI boosts personalisation but consumer trust remains elusive

AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.

AI Alone Won’t Cut It: Twilio’s 6th Annual Report Finds Trust and Timing Drive Customer Loyalty

71% of consumers abandon irrelevant experiences — brands that personalize in real time and prioritize transparency are winning hearts, trust, and revenue Twilio, the customer engagement platform that drives real-time, personalized experiences for leading brands, released its sixth annual State of Customer Engagement Report. Based on a global survey of more than 7,600 consumers and 600+ business leaders across 18 countries, the report underscore…