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Pamela Anderson Joins Aerie in Calling Out AI Fakery in Ads
Aerie's anti-AI campaign featuring Pamela Anderson drives a 23% sales increase and highlights its commitment to authentic, unretouched human models.
- On Wednesday, Aerie released a new anti-AI campaign featuring actress Pamela Anderson, contrasting the failure of AI to generate realistic models with a lively, unretouched photoshoot where Anderson poses with three human models.
- The campaign builds on Aerie's October 2025 pledge to ban AI-generated people or bodies, extending the brand's 2014 promise to stop retouching images in advertisements.
- In the video, Anderson reads prompts to an AI program—"Generate a female model," "Make them feel real"—while holding a vintage film camera in a striped sweatshirt; when the program fails, real models come alive on the Aerie set.
- Aerie CMO Stacey McCormick reported the anti-AI strategy drove double-digit growth in brand awareness since October, with a 23% increase in sales during the fourth quarter of 2025.
- While brands including Prada, Gucci, and Valentino have incorporated AI visuals into recent campaigns facing backlash, Anderson called the campaign a way of "staying in the fight" against Black Mirror-esque trends as this year advertisers like Equinox and Almond Breeze directly called out AI.
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13 Articles
13 Articles
Pamela Anderson Stars in Aerie's New Anti-AI Campaign (and Says She's Fooled by It "All The Time")
The brand is committing to never using AI-generated bodies or people. Pamela Anderson stars in 100% Aerie Real campaignCredit: Adrian MartinRemember the first time you were duped by AI? Though computer-generated photos and videos range from the absurd (dancing infants, anthropomorphic fruit) to the indistinguishable (fake celebrity wedding photos and red carpet appearances) nobody's feed is immune from them. “I’m fooled all the time by it,” Pame…
·United States
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Pamela Anderson Partners with Aerie to Take a Stand Against AI Models: 'Nothing Can Replace Human Beings'
Pamela Anderson partnered with Aerie for its 100% Aerie Real campaign, a promise to never use AI-generated bodies or people in its marketing. "Nothing can replace human beings," the actress and activist tells PEOPLE.
·United States
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Coverage Details
Total News Sources13
Leaning Left6Leaning Right2Center3Last UpdatedBias Distribution55% Left
Bias Distribution
- 55% of the sources lean Left
55% Left
L 55%
C 27%
R 18%
Factuality
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