US EditionAdobe to Buy Semrush for $1.9 Billion, Sending Marketing Platform's Shares up 70%
Adobe plans to integrate Semrush's SEO and AI optimization tools, leveraging a 1,200% increase in retail website traffic from AI chatbots, according to Adobe Analytics.
- Adobe announced it will acquire Semrush in a deal valued at $1.9 billion, offering $12 per share, the company said, on Wednesday.
- Adobe framed the move as melding search engine optimization with generative engine optimization, noting Semrush recently launched tools for AI engines like ChatGPT and Claude.
- Adobe Analytics data underlines the rapid growth in AI-driven web traffic as traffic to retail websites from generative AI chatbots rose 1,200% year-over-year, illustrating the AI-driven shift.
- The deal must clear regulators and Semrush stockholders, and Adobe says it will expand web analytics to help marketers see brand visibility, with closing expected in the first half of 2026.
- Past bids and recent stock performance frame the deal's risks as Adobe dropped a $20 billion Figma bid after regulator pressure and its stock has shed over a quarter this year.
14 Articles
14 Articles
Adobe acquires Semrush for $1.9B in major push into AI-powered marketing tools - Tech Startups
Adobe is making one of its boldest moves of the year. The company said Wednesday it has agreed to acquire Semrush in a $1.9 billion cash deal, signaling a clear push to strengthen its marketing software and sharpen its position […] The post Adobe acquires Semrush for $1.9B in major push into AI-powered marketing tools first appeared on Tech Startups.
Adobe to acquire digital marketing platform Semrush for $1.9 billion
Adobe is acquiring the digital marketing platform Semrush for around $1.9 billion. In a press release on Wednesday, Adobe says the deal will allow it and Semrush to give marketers insight into how their brands appear across the web. The acquisition builds on Adobe’s existing suite of marketing tools that help businesses manage digital campaigns and analyze web traffic. Adobe has begun incorporating AI into its marketing platform as well, as it n…
Adobe to Acquire Semrush in $1.9B Deal as AI Reshapes Brand Visibility
Adobe Inc. said Wednesday it struck an agreement to acquire Semrush Holdings Inc., the digital visibility and SEO powerhouse, in a cash deal valuing the company at roughly $1.9 billion, offering $12 per share. The move marks Adobe’s latest push to dominate the rapidly evolving digital-marketing landscape. The transaction comes with heavyweight legal support: Wachtell Lipton Rosen & Katz is advising Adobe, while Davis Polk & Wardwell LLP is guidi…
Coverage Details
Bias Distribution
- 40% of the sources are Center, 40% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
