US EditionAdidas Unites Superstars Across Music, Sports, Fashion in Culture Play
GLOBAL, JUL 7 – The campaign features global cultural icons across music, sports, and fashion to highlight the Superstar sneaker's lasting influence since 1970, with Adidas Originals reporting double-digit growth.
- Adidas Originals launched the global campaign "Superstar, The Original" in 2025 to spotlight the sneaker's cultural legacy through a star-studded film.
- The campaign builds on the 2001 sub-brand created to reimagine Adidas' archives and earlier "The Original" platform highlighting the Superstar's journey from courts to streetwear.
- The campaign unfolds in two chapters, "Pyramids" and "Clocks," featuring figures like Anthony Edwards, Missy Elliott, and Samuel L. Jackson narrating in black-and-white visuals.
- Adidas reported a 13% currency-neutral revenue increase in Q1 2025 led by Originals and quoted Annie Barrett stating the Superstar sparks cultural change beyond being a sneaker.
- This campaign signals Adidas' focus on blending heritage with a new generation of Originals like Anthony Edwards, whose rising star power supports the brand's growing influence.
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Adidas Revives 90's Icon With 'superstar, The Original' Campaign, Narrated By Samuel L. Jackson
read the original version on: www.retailnews.asia Adidas has launched a new campaign entitled “Superstar, The Original,” aimed at rekindling the public’s fascination for its iconic 90s sneaker and Firebird Tracksuit. Featuring Prominent Personalities The campaign is narrated by renowned actor Samuel L. Jackson and showcases a variety of personalities from the world of art and sports. Noteworthy appearances include Missy Elliott, […] The post Adi…
Samuel L. Jackson, Missy Elliott, Jennie – and a sneaker with history: In the campaign Adidas shows that the superstar is more than a trend.
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