US EditionAd spot rates for IPL final surge by 30%
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Shorter ads dominate IPL 18 as ad volume grows 10.5% & brands rise 29%: TAM report
Season 18 of the Indian Premier League (IPL) concluded with Royal Challengers Bangalore clinching their long-awaited maiden title after an 18-year journey. Alongside the cricketing spectacle, advertisers intensified their engagement, with IPL 18 registering a 10.5% year-on-year increase in television advertising volumes, according to a report released by TAM Sports. The study spanned 74 matches across 28 TV channels, up from 25 in the previous s…
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