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Ad revenues will grow by 6% this year amid period of media ‘recalibration’

Summary by The Drum
The latest edition of WPP Media’s bi-annual media report has dropped, signaling muted short-term optimism and some soul-searching for the near future. We chat with its author.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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The DrumThe Drum

Ad revenues will grow by 6% this year amid period of media ‘recalibration’

The latest edition of WPP Media’s bi-annual media report has dropped, signaling muted short-term optimism and some soul-searching for the near future. We chat with its author.

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The Drum broke the news in on Tuesday, June 10, 2025.
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